3 Marketing Strategies for the Online Marketplace

Entering the realm of e-commerce and online shopping can be intimidating at first, especially if you’ve never heard of SEO optimization and conversion rates. Don’t let that stop you from exploring the benefits of setting up your own online presence. With these 3 simple strategies, you can succeed in making a name for yourself online whether you’re selling handcrafted candles or you’re a personal financial planner.

Personal Branding

Imagine the implications of having a well-designed online presence. Traditional brick-and-mortar stores have their own ambiance exuded by their organization, décor, and customer service. Walking into a store, even just to browse, is an experience designed with the customer in mind. Don’t be fooled into thinking that your website’s design isn’t just as important (or more) to building a brand that people can trust. Design a website that matches the personality of your company, and make sure that it’s easy to read and navigate!

Content Marketing

Content marketing can be an incredibly powerful tool for engaging with your clients or customers and expanding your online presence. A good place to start is to ensure that all the content on your website is relevant and up-to-date. If you haven’t already, now may be the time to hop on the blogging bandwagon!

Aside from writing your own blog, you can also submit articles and blog posts to be published on well-known sites within your niche market. In this way, you can provide meaningful content while driving conversions to your own site. This is a helpful strategy for companies that need to expand their online reach and establish themselves as a prominent player in the market.

To sum up the essentials of good content marketing, take the advice of this blogger who said, “make sure everything you know about your industry is out there in the form of your content.”

Social Media

There are countless ways to use social media platforms to reach customers and interact with the growing online marketplace. The following are just a few examples of how you can grow a fan-base for your brand, but social media usage is all about creativity so if you have another idea for how to be an engaging presence on social media, go for it!

First, identify brands and personalities that are like yours and that have a dedicated following. These are the industry influencers, and networking with them can bring a lot of attention to your own brand. Start putting yourself out there, engage in a meaningful way and begin to build a network.

Contests and giveaways can be used as a form of guerilla advertising. When your fans and followers like and share your posts on their own accounts, you will often see a surge in incoming traffic and connections. These don’t have to be hundreds of dollars’ worth of merchandise, just something small to encourage your loyal customers to help get the word out about how amazing you and your brand are.

Paid advertising is, of course, always an option as well. Facebook’s advertising platform is an economical way to advertise directly to the people that are most likely to be interested in your product or service. Ads can be targeted to your desired audience based on age range, location, or any set of interests. You decide how much money you want to invest in an ad campaign, so whether you have $10 to spend or $10,000, you can take full advantage of this strategy.

The best part about these strategies is that they can be used individually or together and are flexible to the amount of time that you have available to invest in developing them. Good luck!